One of the most recognisable voices on tv has to be Lord Alan Sugar! His trademark “you’re fired” catchphrase and his no nonsense, straight talking approach has made him a well loved celebrity in Britain. I often get asked to deliver an Alan Sugar impression for clients wanting his distinctive voice and he’s always fun to do!
The Lord Sugar Sound
Alan Sugar was born and bred in Hackney, East London and has a cockney accent. He’s a got a gravelly voice, which is fairly flat and tends not to rise and fall as he often shows little emotion; he’s a straight talking businessman and is used to playing hardball!
His mannerisms are interesting too. Lord Sugar tends to avoid eye contact with people and will often look up and to the left when thinking about what’s being said to him. This could be construed as being fairly dismissive and nonchalant, but it’s just his way. As a businessman, it’s fairly common to have what could be described as a poker face; he doesn’t want to give anything anyway!
Some examples of my Alan Sugar impersonation
This video was filmed using a clever DeepFake app!
The Apprentice: Lord Sugar meets Boris Johnson in the boardroom!
A fun promo for Signal Radio in the style of The Apprentice
If you require my Alan Sugar impression for your project, please let me know and I’ll be happy to help. Or…. you’re fired!!
FAQ About My Voiceover Services
Q: What am i getting for my money?
A: When you book me to voice for you, you’re not just paying for my voiceover, but the reassurance that it will be broadcast quality with no erroneous room noises for you to have to worry about.
Q: Will I have to edit or do anything to the voiceover?
A: Unless you’re a producer or prefer me to send you the raw file, you can be assured that I’ll edit my read for you, so you receive a finished, high quality file.
Q: How long will my voiceover take?
A: I pride myself on a fast turnaround and will always endeavour to send you back your file within 24 hours.
Q: I’m not entirely sure how to explain the voice, character or style I need, can you help?
A: Of course! I’m more than happy to chat over the phone with you your requirements and won’t hit record until we’re both happy that I’ll be voicing in the style that suits your read or character.
Q: Can I be directed during the recording?
A: Yes! If you prefer to listen in to the recording process and direct me, then I’m available on Skype, ISDN, ipDTL and Source Connect. I’m also happy to travel to studios for sessions.
Q: Do you charge for revisions?
A: Any mistakes made by myself will be corrected free of charge. Any script changes that occur after I have sent my recording will have to be charged. The fee will depend on the length of the read and number of changes.
Q: What are you rates for radio adverts?
A: In the UK, I work to the latest Equity rate card. If your commercial is for transmission abroad, please let me know all the information, so I can quote accurately.
Q: What are your payment terms?
A: Upon receiving your voiceover, you’ll also receive my invoice. My terms are 30 days net and all my payment are on the bottom and as well as cheque and direct bank transfer, I can also be paid via Paypal.